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Category: Calculators

Markup Margin Calculator

System ideaMissing a tool?

Convert cost, price, profit, markup and margin without uploading numbers

Calculate markup, margin, profit and selling price from cost and revenue numbers. Compare margin vs markup locally in your browser.

Profit40.00
Cost60.00Selling price100.00Profit40.00Markup %66.67%Margin %40%
Result
Cost: 60.00
Selling price: 100.00
Profit: 40.00
Markup %: 66.67%
Margin %: 40%

The two formulas

  • Margin % = (price − cost) ÷ price × 100 — profit measured against the price.
  • Markup % = (price − cost) ÷ cost × 100 — the same profit measured against the cost.

Arithmetic only, worked out on this device. Nothing is uploaded, and none of it is financial advice.

Everything on this page is processed in your browser. Nothing is uploaded.

What this tool does

Markup and margin are the same profit measured against different things, which is why they are so easy to mix up and so expensive to mix up. Markup compares profit to what the item cost you; margin compares it to what the customer paid. The same £40 profit on a £60 item sold for £100 is a 66.7% markup and a 40% margin — quote one when you meant the other and you have mispriced the product. This calculator works either direction: give it cost and price to get both percentages, or give it a cost and the margin or markup you want and it solves for the selling price.

How to use it

  1. Choose what you know: cost and price, or a cost plus the margin or markup you are targeting.
  2. Enter the numbers.
  3. Read off profit, markup % and margin % together, and copy the summary if you need it.

Privacy

This tool runs entirely in your browser. Your input is never uploaded, stored or shared — closing the tab removes it.

Frequently asked questions

What is the difference between margin and markup?
The denominator. Margin is profit divided by the selling price; markup is the same profit divided by the cost. Because price is larger than cost, the margin percentage is always the smaller of the two.
Can I calculate selling price from a target margin?
Yes. Choose the cost-plus-margin mode and the price is solved as cost ÷ (1 − margin). Note that a 100% margin is impossible — it would need an infinite price.
Why does a 50% markup only give a 33.3% margin?
Because the 50% is measured against cost and the 33.3% against the larger selling price. Cost 100, markup 50% gives a price of 150; the 50 of profit is a third of that 150.
Are my numbers uploaded?
No. Every figure is calculated in your browser and nothing is transmitted or stored.
Is this financial advice?
No. The tool performs arithmetic on the numbers you type. What to charge is a business decision it knows nothing about.

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